In June 2008, Dotfilmz and DotStudioz co-founders, Joe Pascual and Phoenix Gonzalez, were sitting in an apartment in Burbank, California, brainstorming. Joe had spent the previous seven years building a post-production company and dabbling in Internet video. Phoenix had a background in entertainment, marketing and sales. They wanted to combine their talents to do something in the Media Production field. A TV pilot or web series, or perhaps something even bigger – ???.
This was the seed for both companies, which lead to the official founding of Dotfilmz in 2008 and DotStudioz in 2010. Initially, they dove into creating a series of shorts and webisodes, starting with Somebody’s Gonna Pay, an award-winning short that Pascual co-produced, directed and edited. That was followed quickly by Good Deeds and the Damage Done, a short film that was entered in the “Project: Direct!” contest hosted by Sundance and YouTube. Directed and edited by Pascual and co-produced by Gonzalez, Good Deeds made the contest’s top-10 and garnered 170,000 hits online in 10 days, sending the filmmakers to the Sundance Film Festival in January 2009. Riding that wave, Pascual and Gonzalez re-teamed with the Good Deeds writer to create three more webisodes in the series.
Their efforts culminated in Dotfilmz gaining representation by United Talent Agency (UTA). The two quickly began taking meetings with studios and production companies, when somewhere long the way they had an epiphany: Although many experts claimed there was money to be made in new media, nobody appeared to be making any. Dotfilmz realized that as technology advances and the price of making video decreases, we will continue to see an influx of video contributions online and offline.
So Pascual and Gonzalez changed tack. Their answer: workflows.
In June of 2010, the pair traveled to the Frameline Film Festival, where through a series of more happy coincidences they met the team from Skycorner Entertainment, a company whose co-founder Rick Tae turned out to be a long time college friend of Pascual’s a friendship created during his five year stint in the Vancouver entertainment industry. The two companies immediately identified multiple synergies and 3 months later Skycorner Entertainment’s partners Selena Paskalidas and Rick Tae and Dotfilmz’s founders Pascual and Gonzalez made it official and joined forces to form Dotstudioz a one-stop revolutionary video portal that enables orphan content and their storytellers to launch their own network, share their own videos across multiple platforms, and monetize that content by dynamically collaborating with brands and fans alike all of it underpinned by a brawny analytics engine that provides essential online tools to help them effectively understand and monetize their content on the Internet and beyond.
Made for Media Producers by Media Producers, Dotstudioz has now created their contribution to the evolution of media production– “Dotstudio” a Video Management System and a business solution for all Media Creators. This is history in the making and now we are on to the next phase of the journey. Stay Tuned!
